Linda Grandia – Beauty pageant TV reality trends fusion with the South Korean pop culture wave

Mrs. Linda Grandia and Mrs. Yunhye Jung CEO of SH Entertainment
Mrs. Linda Grandia and Mrs. Yunhye Jung CEO of SH Entertainment

Linda Grandia CEO of the production company behind “I Am Multiverse” and other TV reality shows featuring an eccentric inside view of fact and drama in high stakes beauty pageants has combined the dramatic elimination of the contestants as part of the game mixed with intellectual, adventurous and adrenaline charged challenges. This new elimination style competition is setting the trends of European pageantry, and is rapidly spreading trough Latin America and the USA.

The creator of this concept and lead character of the show; Linda Grandia, has her sights firmly set on fusing this TV reality concept with the Korean wave “pop-superstar culture” to create TV drama with a splash of talent, adventure and glamorous extravaganza.

Mrs. Linda Grandia and Mrs. Yunhye Jung CEO of SH Entertainment; signed on the 13th of  April 2018, at the Expert Training Center of South Korea, a bilateral business agreement of collaboration for events and products. The partnership begin with launching its first event titled “Beauty & Talent Competition” scheduled to take place in the city of Incheon, Korea in June 2018 with 30 international models and live events.

Linda Grandia
Linda Grandia

Linda Grandia, former Miss Holland 1992, Miss International Netherlands 1992, Miss Netherlands Top 7 Finalist 1994 and Mrs World Netherlands 2010 is a Sales and Marketing specialist as well as an entrepreneur in the art, fashion and beauty industry. Linda Grandia professional background in business ultimately lead her to pursue her Masters In Business Administration (MBA) with the University of Liverpool in which she is actively engaged.

WORKING ON A REALITY SHOW CAN BE HARDER THAN WORKING ON A SCRIPTED SHOW.

We love reality shows as much as the next guilty pleasure fanatic, whether it’s the Real Housewives series or the Kardashians; but just how much of that reality is, well, real? And what does it take to produce one of those shows? We asked Linda Grandia to get a look behind the scenes.

Combining reality TV with Pageantry “It’s difficult to make things work,” says Linda Grandia. Because we need talented, beautiful, charismatic and intelligent contestants and individuals of such qualities are normally booked and have packed schedules that are often trans-continental, it’s often pretty hard to tie them down to our show. Scheduling can be a major feature when casting a contestants, Linda Grandia explains.

YOU KNOW HOW THERE’S ALWAYS A VILLAIN? YOU CAN THANK THE PRODUCERS FOR THAT.

If there’s no conflict in a reality show, it’s boring. So when the producers are filming, they first seek to figure out the type of roles we have among the group of contestants. The production team intentionally creates a mix of planned chaos, psychological mind games, hidden agendas and challenges cleverly designed to generate spontaneous TV reality, drama, confusion, emotions and to bring in-and-out of focus the contestant’s genuine personalities. This often backfires, many of the contestants have never participated in a reality show and because of this first time experience, some of them become emotionally involved and take situations personally, often attacking and fighting with our production team and cast members; to the extend of, holding a grudge long after the pageant and TV show has ended.

TONS OF PEOPLE WORK BEHIND THE SCENES; SAYS, LINDA GRANDIA

From casting to editing, there could be a few dozen people working on any given show, Linda Grandia says. “A lot of that comes from pre-production,” she notes. In our case production becomes unpredictable. Everyone meets on day one, the entire team, the contestants and the cast members. Prep-roduction consists of planed adventures, activities and locations but the reaction of each individual and the group dynamics are totally not planed, all situations unfolds as we move ahead and intensifies as we get closer to the finals of the competition.

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